In short, a business public profile is your brand’s official page on Snapchat. We will cover this topic in detail later in the article. This section is perfect for you to promote your products and increase engagement and brand awareness. Discover is a section that allows brands to share their Stories with Snapchat’s massive audience. Discoverĭiscover is dedicated to brands like yours.

Spotlights are a great way to earn an organic audience through helpful, relevant content. Unlike stories, Spotlights are visible to the public. Spotlights are similar to Instagram explore or Tiktok feed. This can result in audience engagement and conversion. That’s how users can try on your t-shirts using your lens in real-time. When a user opens their camera inside Snapchat and uses that lens, they will be able to watch themselves wearing that t-shirt. You can create lenses with your product catalog.įor example, you can create lenses with your clothing items, such as t-shirts. Have you seen or used camera filters or special video effects? If yes, then you are already kind of familiar with the term.īut Snapchat lenses are more advanced. However, you can also save your stories for permanent viewing. Stories are temporary posts containing either images or videos to share with your audience/subscribers.

To better understand how to promote your business on Snapchat, you need to take a look at its different features and screens.īelow we have mentioned some of the features that can be beneficial to WooCommerce business owners.

This one-of-a-kind feature is unique to Snapchat.īesides being a regular messenger application for text, audio, and video chatting, Snapchat has some social media platform-like features such as Stories, Spotlights, Lenses, Discover, Snap Map, etc. You can send video messages to your connected friends on Snapchat, which will disappear after 10 seconds of viewing it.

However, Snapchat is different than a traditional messenger because of several unique features. Snapchat, also known as Snap, is a mobile messenger application for sharing text, audio, and video.

Snapchat email sign up